Cause marketing campaign for Strauss Meats, a local Milwaukee meat production company with more than 81 years in production. Strauss Meats partners with American family farmers in the Midwest to produce ethically-raised and sustainable meats.

By highlighting the effects that purchasing one pound of grass-fed, grass-finished meat has on the environment and the wildlife, the campaign helped raised awareness of environmental issues such as toxic runoff, and the dead zone in the Gulf of Mexico. The use of fertilizer to speed up growth of crops in the Midwest creates runoff that is washed away into local rivers and lakes, making its way down to the Mississippi River and the Gulf of Mexico. Excess harmful chemicals disrupt the environment and kill wildlife in their natural habitats.

Sustainable cattle-raising techniques help the environment by cutting down on the amount of fertilizer used for crops, as well as reducing the area for cattle to graze in and the carbon footprint left by these. Raising grass-fed and grass-finished cattle reduces carbon dioxide emissions in the atmosphere and creates a meat product that is also good for you.

Campaign was supported on social media (Facebook, Twitter, Instagram), with content and advertising, as well as with an independent website created to support the cause. Additional support was provided by partnering with American culinary writer Steven Raichlen. Email marketing provided regular updates and messaging to pledgees. By providing an incentive, such as a discount off their future purchase of Strauss products to support the cause when they pledged, consumers could try Strauss products for the first time while also making a commitment with the environment.

Family farmers are at the very core of Strauss’ mission for more than 81 years. By partnering with American family farmers who conform to their ethical and sustainable raising standards, Strauss has been able to provide high-quality great tasting meat that is better for their consumers.

E-mail marketing campaign for Strauss Brands in celebration of Mother’s Day

Blog post for Sharelov, a social media content management platform designed by Chat in San Juan, Puerto Rico. Read blog post here

Multimedia campaign for La Kellotería de Kelloggs® contest. By reviving the format of a popular lottery by Kelloggs®, consumers were encouraged to buy their favorite participating products and register their proof of purchase to participate in a weekly drawing where they could win a $300 cash prize. Weekly winners would be invited to Puerto Rican talk show “Alejandra a las 12” where they had the chance to win one of five $5,000 cash prizes.

The campaign ran on social media (Facebook), print (El Nuevo Día and their other properties), radio, and television (Telemundo Puerto Rico, Alexandra a las 12); participation was provided on the Kellotería de Kelloggs® website, where consumers could register for drawings and learn more about the contest and promotion dates for in-store activations. At these in-store activations, consumers could gain additional entries for the weekly drawings.

Design of Pringles® Holiday Box and Serving Tray for the Holiday campaign “Pringles Te Da Más Que Papas Esta Navidad”

This campaign was launched to create awareness of the brand during the holiday season since consumers don’t regularly consider Pringles potato chips as the go-to snack for their holiday gatherings. The design of a portable serving tray was also created to incentivize purchases; each box included two (2) cans of Pringles in Original or Sour Cream & Onion flavors. The serving tray design was created to transport Pringles cans, as well as to serve two dipping sauces to go with Pringles chips.

The campaign included marketing and advertising support with in-store activations, print advertising (GFR Media), digital advertising, digital billboards, and social media content and advertising.

Digital Billboard for multimedia campaign for Pringles’ 2016 Christmas “Pringles Te Da Más Que Papas Esta Navidad” campaign

This campaign was launched to create awareness of the brand during the holiday season since consumers don’t regularly consider Pringles potato chips as the go-to snack for their holiday gatherings. The digital billboards were created by appropriating traditional Christmas songs and giving them a Pringles twist. Focusing on target demographics during rush hour in key locations was fundamental to create campaign awareness. In-store activations allowed product push to reach sales goals during campaign period.

The campaign included marketing and advertising support with in-store activations, print advertising (GFR Media), digital advertising, digital billboards, and social media content and advertising.

Led h copy for the totality of the Prestige Spirits website. Prestige Spirits is a Puerto Rican distributor of fine spirits and liquors that carries more than 40 brands of spirits, beers, and liqueur, plus a multitude of wine labels around the island.

Hendrick’s Gin is one of my favorite products because of their brand identity and voice that make copy just as bizarre and fun and the brand itself.

Website copy and photography for Casa Cecilia, an inn located in the heart of Santurce. Provided all copy for the website including structure, voice and differentiators for brand.

Rafael Marxuach is a renowned photographer, focusing on architecture and real estate photography both on Puerto Rico and in New York.